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Candy.io Physical-Digital Feature

Company
Candy Digital
Role
Product Design
Year
2024

Candy's marketplace now features innovative paired physical-digital collectibles. This new product type required a fresh approach to integrate shipping for physical items and clearly indicate which products include them. Additionally, we needed a way to identify claimed physical items in secondary markets.

To tackle these challenges, I designed intuitive icons to show if a physical item is claimable or already claimed, and added them as badges on Drop pages. Text and banners were also used to ensure users fully understood their purchases.

I crafted checkout flows that allow users to purchase and claim physical items seamlessly, working closely with product management to align with technical and partnership requirements. The final prototype was handed off to engineering for implementation, marking a successful step forward in our marketplace evolution.