At my core, I love making complex things feel simple and delightful. For over two decades, I've been fascinated by the intersection of design and technology—using that curiosity to push boundaries and create magical digital experiences. This drive led me to successfully exit multiple startups for tens of millions of dollars, pioneer award-winning social TV apps, and even create an acclaimed animated short film.
My journey has been about transforming complicated challenges into elegant solutions and brand-building experiences. Working with companies like AMC Networks, The Nobel Prize, MLB, and DC Comics, I've consistently found ways to do exactly that. When I bootstrapped my latest startup to millions in revenue within six months, it wasn't just about the numbers—it was about creating products that genuinely resonated with people.
As my career evolved into agency leadership, I built a remote design team of nearly two dozen global talents. Together, we tackled complex projects for the California DMV, Starbucks, Microsoft, and Google—always focusing on turning intricate requirements into intuitive experiences. Our work on Emmy-nominated apps for The Walking Dead and Mad Men proved that even the most sophisticated entertainment platforms could feel effortless to users, and was instrumental in achieving a successful exit for my small UX-centered agency.
In Web3, I've been a founder, Chief Design Officer, and Product Design Lead. At Candy Digital, I spearheaded a major marketplace redesign and new design system. I also launched a web3 creative studio, achieving multi-million dollar revenue and pioneering the first large-scale wearable avatar collection in Decentraland.
Throughout my career, I've found that the most rewarding moments come from taking on ambitious challenges and turning them into reality. I love building net new products, prototyping immersive experiences, and growing design capabilities and teams. I'm always eager to tackle the next big opportunity to create meaningful impact. Let's work together and build something extraordinary.
Tools & Technologies
I believe in using the right tool for the job. My toolkit spans traditional design, emerging tech, and development: Product Design, UX/UI, Design Systems, Figma, Web3, React, Next.js, SvelteKit. I'm equally comfortable diving into AI tools like Midjourney, ChatGPT, and Claude, or crafting experiences with HTML, CSS, and TypeScript. What matters isn't the tools themselves, but how we use them to create meaningful experiences.
Featured Conversations
- How Hollywood-quality production can transform web3 experiences
- Discussing digital collectibles and community with Kevin Rose
- Exploring the future of decentralized IP and creative ownership
Current Playlist
This site is built on Jekyll and TailwindCSS, hosted by Github Pages. Typeset in Norman Variable and Instrument Sans Variable.
DESIGNER