I'm a product design leader who transforms complex challenges into elegant solutions. With 20 years of experience building award-winning digital products for global brands, I combine strategic vision with hands-on expertise across design, engineering, and team leadership. My approach balances user-centered design with business objectives, consistently delivering results for organizations from startups to Fortune 500 companies.
Led product design initiatives, crafting polished, user-centered solutions across a complex ecosystem of apps. Redefined the digital comic book reading experience with an interactive comic reader for DC Comics. Designed and implemented a comprehensive design system to improve scalability and consistency. Collaborated with Product, Engineering, and Marketing regularly.
Key Partners: MLB, DC Comics, Netflix's Stranger Things, WWE, NASCAR
Founded UltraDAO Studios and launched Woodies digital avatars, blending art, storytelling, and community engagement. Led a record-setting environmental initiative, donating funds to plant over a million trees globally. Bootstrapped operations to $2.6M in revenue within six months through innovative, user-centered projects. Exec. Produced a critically acclaimed animated short and first large-scale 3D avatars for metaverse platforms.
Brands: Woodies, Legends of Wondermist, Twelve Days of CryptoArt, ULTRAPASS
Managed a design team of 25, fostering a collaborative and innovative culture. Spearheaded digital transformation projects, including the redesign of the California DMV’s digital services. Delivered high-quality, scalable design solutions for global brands like Microsoft, Google, and Facebook. Mentored designers and implemented processes to elevate the team’s craft and execution.
Key Clients: Microsoft, Google, Starbucks, Facebook, California DMV, Capital One, Credit Karma, The New York Times, The Nobel Prize, The Smithsonian, The White House
Led design of Emmy-nominated and award-winning interactive experiences, including AMC Story Sync for The Walking Dead and Mad Men. Partnered with brands like Frito-Lay and GoDaddy to develop engaging digital products. Managed and scaled a successful WordPress theme product brand.
Key Clients: The Walking Dead, Breaking Bad, Mad Men, WEtv, AMCtv, IFC, Sundance Channel, GoDaddy, Frito-Lay
Built website tools for booking rentals, ensured smooth design implementation, and maintained website functionality.
Designed online shops for small businesses, collaborated on branding, and created store templates that matched client needs.
Attended Missouri State University (formerly Southwest Missouri State) for Graphic Design. Withdrew for medical reasons and went directly into the workforce.
Attended Saint Louis Christian College with a focus on Religious Studies. Received the Maynard Literary Scholarship for writing.
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