Twelve Days of CryptoArt

Twelve Days of CryptoArt is an experimental art event hosted by UltraDAO that reimagines the traditional art collecting experience through blockchain technology. As the product owner, I created a unique format where collectors decide to mint a daily artwork with the artist hidden for twelve consecutive days. Collectors were then given the option to swap to a future day's artwork with another unknown artist and unable to swap back to prior days. This created a fun dynamic between holding and swapping art without knowing the artist behind the works.

I built the smart contract that powered the daily art releases. Each collector received a mint pass that they could exchange for one of that day's artworks. The contract handled the timing of releases, randomly assigned artwork numbers, and revealed the artwork details at the right time - all while keeping transaction costs low. Hundreds of collectors participated and over two dozen artists across two seasons of the event.

The project's design emphasized simplicity and mystery. The minimalist interface featured a countdown timer to the next reveal, clear minting instructions, and seamless wallet integration. Each day brought excitement as collectors speculated on who the artist might be, analyzing the works and creating a shared experience of anticipation and discovery within the community.

To maintain the mystery, all artworks remained anonymous until the final reveal. The intent was to foster an environment where collectors focused purely on the artistic merit of each piece, free from preconceptions about the artist's identity or previous work. The project successfully demonstrated how blockchain technology can enable new forms of art curation and collecting experiences.

Twelve Days of CryptoArt →