When MLB's Home Run Derby approached, Candy Digital needed a way to engage their collector community and drive excitement around the event. The challenge was to create an interactive prediction game that would reward both general participants and NFT holders with prizes like signed memorabilia and digital collectibles.
Working against a tight timeline of just a few weeks, our team developed CandyVision from the ground up. I designed everything from the brand identity and logo to a fully responsive landing page and game interface. The experience was designed with two tiers: a standard edition open to all fans, and an exclusive "pro" version where verified NFT holders could compete for premium rewards.
Despite the compressed timeline, the launch was a success—CandyVision drove record-breaking engagement on our platform and created a new benchmark for future MLB activations.
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