Ghost in the Machine

We are entering a new chapter in product design—one defined less by what we make, and more by how it's made. AI-assisted tools now generate layouts, write code, optimize flows. The machinery of design is faster, cheaper, and increasingly autonomous. For some, that's a threat. For others, a shortcut.

But for those of us who've spent years inside the systems—leading teams, building platforms, sweating the details—it's something else entirely: a moment of reckoning.

In an age of infinite generation, discernment is the new superpower. And that, still, is human.