Building and managing remote teams is no longer just a trend. It is the reality many companies and even more employees face and love every single day. It’s a lifestyle and business decision they have adopted based on many reasons like saving money, traveling more often, spending more time with loved ones and enjoying their lives in a way that was thought as utopic just a while ago.
Most freelancers didn’t go to business school. They don’t have a background in accounting or legal. Most of them learned how to design or code from articles, tutorials, or courses on the Internet. Many didn’t graduate from college. Others never even applied.
When you become a freelancer, you focus on finding, signing, and fulfilling gigs, leaving little time for business development, marketing or even learning how to run a business aside from the parts you understand.
The same overarching technology trends driving transformation throughout the business world — most notably cloud computing and the smartphone revolution — are also fueling both the demand and potential for remote workers. From Google Docs to Slack, ever-evolving collaboration and communication tools have made it easier than ever for remote teams to efficiently get things done.
Changing jobs is hard. Changing careers is even harder. I’ve had a few people ask me recently what I look for when interviewing potential new hires. It’s a hard question to answer, because every role is different, but there are common characteristics I look for, no matter if we’re hiring someone who has been in tech for years or not at all.
This post is a response to Chris Lema’s post titled, “Four mistakes WordPress theme vendors make.” Chris makes some fantastic points about theme companies that I must reiterate here and also expound upon.
As a leader of a company that sells themes, calculating the potential profitability of a single WordPress theme is absolutely critical to building a business around them. There are other factors, such as determining the size of a potential market for niche themes and understanding the needs of the consumer, but for now, I’d like to break down the expenses and potential sales of your average WordPress theme, throwing out outliers like Divi, X Theme, and Avada.
Philip Arthur Moore wrote a great article about how theme developers are “ruining WordPress” by selling broken or hard-to-use themes resulting in users moving away from WordPress because they think the problem is the CMS rather than the piece of crap theme they just purchased. It was a post that discusses some of the issues with building a theme just to sell it, rather than researching the needs of website owners and building comprehensive, end-to-end solutions.
I made a guest appearance on the WPBacon podcast on June 12th along with Brian Gardner, Drew Strojny, and Stephen Cronin to talk about WordPress themes and where we think things are headed. It was a fantastic group to discuss the topic and I think it’s a valuable video for anyone making, selling or really using commercial WordPress themes. Watch the video right here!
I’ve been building WordPress themes for many years. The first free themes I released were tragically bad but they were something. A start. I never really knew what I was doing in the beginning. It didn’t matter though. I knew design and CSS, and that’s all I needed to know to design a grunge WordPress theme.
There are a growing number of WordPress minds drawing the conclusion that the WordPress theme market has reached commoditization. The general consensus is that themes are easy to acquire or build and lack differentiation in a saturated market. Being a theme developer, I agree with this line of thought and want to explain why this has happened and what themers should do to create a sustainable business with WordPress themes.