About Chris Wallace

Design Executive & Leader of Remote Teams

Hello, my name is Chris Wallace. No, not the Fox News guy, though I’ve received my fair share of hate mail, twitter DMs, and even a children’s book from someone looking for a favorable review. It was about a pig running for politics. Anyway, I digress.

I am a design leader and entrepreneur with 15+ years experience in design and tech. I live in sunny McKinney, Texas (just north of Dallas) with my wife, three kids, and a pathetic but adorable dog named Sophie. I am experienced both in client services and product design and development but my passion is really in building design teams, mentoring and caring for designers, and helping teams grow and thrive—and I’ve been doing all this remotely for over 10 years.

What I do best: hire the right team, grow design capabilities, and deliver quality digital products.

My hobbies: I enjoy building custom PCs (see my Gear page) and competitive gaming, and am a huge fan of the St. Louis Blues and Cardinals.

The Whole Story

I began my design career in 1997 as a technology-interested teenager when my dad bought a family computer. In my early browsing, I stumbled across a pirated copy of Macromedia Flash and Dreamweaver. Learning these tools was a creative outlet for me, as I simply wanted to use them to create fun animations and websites. I eventually got into MySpace and Xanga customization with HTML and CSS, fueling even more curiosity and love for design and technology. 

I later began building websites for just about anyone who needed one including my church and family friends. In college, I entered my first partnership as a designer at Nexdesign Studios from 2002 to 2005. Our team of five created websites for churches, musicians, and non-profits.

Yeah… super cool I know.

I enrolled in and began attending Southwest Missouri State University in pursuit of a degree in Graphic Design but was forced to drop out in my first semester after being diagnosed with stage two testicular cancer. I moved back to St. Louis, underwent surgery and began chemotherapy treatment at St. Luke’s Hospital over the next few months.

In 2005, I began my first job out of college as Webmaster at Saint Louis Christian College, though my responsibilities were much wider than that. As web content owner, I was responsible for the design, development, and maintenance of the college’s website and all marketing and visual communications—including a quarterly full-color newsletter, banner ads, magazine ads, posters, brochures, and web graphics / applications. In my tenure, the school experienced 60% growth and by the next school year, the campus was filled to capacity with a total growth nearing 200%.

Just one year later, I decided to move on and became an E-Commerce Website Designer at MonsterCommerce in 2006. I designed custom e-commerce websites for store owners, managing projects with clients and designing custom storefronts in less than a month. I was awarded Designer of the Month and Top E-commerce Designer and delivered between $20,000-30,000 per month in revenue. 

During this time, I partnered with a co-worker to establish our own e-commerce website, MyLibros.com, selling Spanish books directly to consumers and schools around the world. We grew revenue over a period of two years and successfully exited soon after.

I joined Enterprise Rent-A-Car in 2007 as a Front-End Developer where I worked within the company’s cross-functional User Experience Group. In this role, I developed HTML, CSS, and Javascript for both B2B and B2C business lines like Enterprise.com, Enterprise Car Sales, and Enterprise Truck Rentals. I created front-end prototypes for demonstration to business customers and product managers, implemented front-end code changes through monthly releases and worked with product team developers to ensure presentation layer code quality and consistency.

In 2009, I co-founded Lift UX, assuming the role of Principal Creative where our vision was to build a user-centered designed company based on simple design and quality engineering. In just the first few years, we worked with companies like The Next Web, IFC, AMC tv, Sundance Channel on major redesigns of their primary websites, as well as various one-off projects. Two of our most notable ones with AMC led to multiple Emmy Award nominations for The Walking Dead Story Sync and Mad Men: The Fan Cut, two cutting-edge interactive web properties.

Mergers and Acquisitions

In 2010, our company launched Designmoo, a website for sharing free design resources and soon after acquired another popular design freebie website called 365psd. Combined, they became go-to sources of design assets and UI kits, with a combined 2 million page impressions per month and thousands of daily downloads. We monetized the platforms via digital advertising, subscriptions, and commercial UI kits. In 2013, we sold both web properties.

We also launched UpThemes, a commercial WordPress theme company with a focus on content publishing and storytelling themes. We then acquired another theme provider, ChurchThemes.net, adding it to our portfolio and releasing a new line of themes for churches and religious organizations. In 2015, we launched Faithmade, a hosted church website platform based on WordPress, utilizing themes and plugins from our other product companies. 

In 2017, my business partner and I exited our remaining product companies fully and accepted an offer to merge Lift UX into 10up, the premier agency building custom WordPress-powered websites for content publishers and Fortune 500 companies. I accepted a role as Vice President of Experience Design leading a growing team of designers, strategists, and copywriters. 

In my time, our design team has grown from six to nearly twenty. I currently oversee design delivery, strategy, and operations. The team’s design capabilities have expanded steadily across design research, motion, illustration, content strategy, and UX writing.