CV / Résumé
Professional Summary
I am an Emmy-nominated design executive with over 15 years of remote leadership in creative direction and design. Distinguished track record in pioneering innovative web applications, products, and editorial experiences for high-profile tech and media organizations like Google, Microsoft, Facebook, ESPN, the Boston Globe, AMC Networks, among others. Design leadership expertise includes hiring, team building, management, and mentorship, elevating the quality of product organization-wide. Proven proficiency in blockchain and AI design solutions and digital ownership of art and collectibles.
Work Experience
Executive Director & Design Lead at UltraDAO Studios / 2021-Present / Remote
Founded a decentralized web3 creative studio focused on digital art products and collectibles. Managed a team of digital artists, project managers, and developers, leading the creation of Woodies, a series of 10,000 unique digital collectibles and 3D characters.
- Steered the growth of product brands from inception including ULTRAPASS, Woodies, and Twelve Days of CryptoArt
- Generated multimillion-dollar revenue within the first six months
- Oversaw the planting of one million trees in Sub-Saharan Africa via Trees for the Future
- Awarded "Best Environmental Initiative from an NFT project" at NFT NYC 2022
- Creative Director on multiple projects including Woodies Generative Characters, Woodies: Origin (animated short film), Woodies 3D, and more
VP, Experience Design at 10up / 2017-2021 / Remote
Directed the design discipline for a global agency of 250+ staff spanning three continents and 16 countries. Orchestrated design vision, emphasizing collaboration and co-design practices.
- Grew the design team from 5 to 20 professionals, stationed across 12 time zones
- Contributed to a near doubling of agency revenue (~95%) within four years
- Successfully diversified team composition through inclusive hiring practices
- Expanded design services to incorporate content design, illustration, and more
Co-Founder/Principal Creative at Lift UX / 2009-2017 / Remote
Steered a boutique team of designers and engineers, crafting apps and websites for diverse clients such as AMC Networks, Frito-Lay, and GoDaddy.
- Launched innovative interactive second-screen apps for acclaimed TV series, earning two Emmy nominations
- Hired and managed a small team of full-time and contract designers
- Grew website traffic for the product division to 2 million monthly visitors
- Successfully acquired by 10up in 2017
Front-End Developer at Enterprise Rent-A-Car / 2007-2009 / St. Louis, MO
Developed front-end interfaces for B2B applications and B2C websites, liaising with UX designers and back-end Java engineers to execute new applications.
- Managed weekly deployments for enterprise.com and other customer-facing applications
- Provided QA support for monthly release cycles
Senior E-Commerce Web Designer at Network Solutions / 2006-2007 / Belleville, IL
Designed and developed front-end code for e-commerce storefronts for small businesses, maintaining stringent project timelines and adhering to client specifications.
Webmaster at St. Louis Christian College / 2005-2006 / St. Louis, MO
As the primary web content owner, designed, developed, and maintained the college's online presence. During my tenure, the college witnessed a 60% growth rate, reaching full campus capacity the following year.
Selected Works
Twelve Days of CryptoArt
Role: Curation, Branding, Web Design, Full Stack Development
Year: 2023
Designed the website, including multiple iterations as we released new features and media. Contributed HTML/CSS/JavaScript to some sections throughout.
UltraDAO
Role: Branding, Web Design, Full Stack Development
Year: 2021-2023
Created the branding, design language, and website for UltraDAO, including writing all content. Engineered website using Jekyll, Sass, JavaScript, and Tailwind.
Woodies
Role: Design, Front-end Engineering
Year: 2021-2023
Hired and directed an international media production company to create a Hollywood-grade animated short film, engrossing fans in the Woodies universe within a span of six months and a budget of approximately $500,000.
Woodies: Origin
Role: Executive Creative Direction
Year: 2022
Hired and directed an international media production company to create a Hollywood-grade animated short film, engrossing fans in the Woodies universe within a span of six months and a budget of approximately $500,000.
California DMV Website Redesign
Role: Executive Creative Direction
Year: 2020
Led a landmark project for our agency: a comprehensive redesign of the California DMV website. Assembled and guided the design team behind this task. The revamped site was met with resounding approval from both the public and DMV staff.
Google Site Kit
Role: Executive Creative Direction
Year: 2019
In partnership with Google, launched a WordPress plugin that integrates Google's suite of products in one location. Site Kit quickly gained adoption among website owners, thanks to a design language that strikingly represented both Google's identity and the WordPress admin environment.
10up Brand & Recruiting Videos
Links: Brand Video, Recruiting Video
Role: Executive Creative Direction
Year: 2018
Pitched and led the creation of two marketing videos for 10up: one for prospective clients and a second for prospective employees. With our annual company meetup in Jackson Hole, Wyoming as the backdrop, we flew a video crew, key client stakeholders, and team members out to film interviews and B-roll. Functioned both as an Executive Producer and Creative Director for the project.
GoDaddy Go Theme
Role: Executive Creative Direction
Year: 2019
Collaborated with two senior designers on a project for returning client, GoDaddy. Developed a computational design system capable of producing an endless variety of themes, resulting in a surge in user signups and WordPress users for GoDaddy. Assisted the client and internal designers with valuable insights, critiqued design progress, and worked closely with the engineering team to ensure optimal implementation of our work.
Skills
- Creative Direction
- Design Systems
- Personnel Management
- WordPress Design & Development
- Resource & Budget Planning
- Design Operations
- Professional Development Planning
- Design Management
- Hiring & Growth
- Visual & Brand Design
Education
Missouri State University / Springfield, MO
Graphic Design, 2004
Awards & Recognitions
- Best Environmental Initiative from an NFT project at NFT NYC 2022
- Two Emmy Nominations for Second-Screen Apps
Contact
Email: chriswallace7@protonmail.com
LinkedIn: www.linkedin.com/in/chriswallace2
References
Available upon request